PROFESSIONAL EXPERIENCE
- More than 25 years professional design and marketing experience in a variety of traditional and digital media including digital marketing, editorial production, and direct mail.
- Currently Executive Creative Director at Data Axle.
- Served 10+ years as VP Performance Creative at ForwardPMX, leading the Creative team across the US.
- Served as Creative Director at Zeta Interactive from 2008-2012, developing and implementing creative strategies.
- Previously Art Director with Epsilon Interactive, serving as creative lead on the agency services, marketing, and brand development teams.
- A founding member and Art Director of Big Designs, Inc., a NJ-based design firm. Big Designs was later acquired by Epsilon.
- BFA in Communication Design from Kutztown University with concentrations in Graphic Design and Advertising. Go Golden Bears!
TOTALLY UNPROFESSIONAL EXPERIENCE
- More than 25 years experience playing video games.
- Lived at the beach all my life (Jersey shore, but not the MTV type).
- I know some pretty cool yo-yo tricks.
- Have a fascination with old and abandoned buildings.
- Still don’t eat my veggies. Well, not most of them.
I KEEP LEARNIN’
Education is at the core of my professional philosophy. Below is a list of books I’ve read (or listened to) that have influenced my perspective:
- Neuromarketing – Patrick Renvoise and Christophe Morin
- Positioning: The Battle for Your Mind – Al Ries and Jack Trout
- The 22 Immutable Laws of Marketing – Al Ries and Jack Trout
- The 22 Immutable Laws of Branding – Al Ries and Laura Ries
- Made to Stick – Chip Heath and Dan Heath
- Trust Agents – Chris Brogan, Julien Smith
- Switch – Dan Heath, Chip Heath
- The Buying Brain – Dr. A. K. Pradeep
- Good to Great – Jim Collins
- What Every BODY Is Saying – Joe Navarro, Marvin Karlins
- Neuro Web Design: What Makes Them Click? – Susan M. Weinschenk
- Imagine – Jonah Lehrer
- Blink – Malcolm Gladwell
- Outliers – Malcolm Gladwell
- The Tipping Point – Malcolm Gladwell
- What the Dog Saw – Malcolm Gladwell
- Fascinate – Sally Hogshead
- The Dip – Seth Godin
- Linchpin – Seth Godin
- Tribes – Seth Godin
- The Icarus Deception – Seth Godin
- The 7 Habits of Highly Effective People – Stephen R. Covey
- The War of Art – Steven Pressfield
- The 4-Hour Workweek – Timothy Ferriss
- Zag: The Number One Strategy of High-Performance Brands – Marty Neumeier
- The Accidental Creative – Todd Henry
- Making Ideas Happen – Scott Belsky
- The Five Elements of Effective Thinking – Edward B. Burger, Michael Starbird
- Blue Ocean Strategy – W. Chan Kim, Renee Mauborgne
- The Ultimate Sales Machine – Chet Holmes
- Eat That Frog! – Brian Tracy
- The Art of Critical Decision Making – The Great Courses, Michael A. Roberto
- Good Strategy / Bad Strategy – Richard P. Rumelt
- Start with Why – Simon Sinek
- Getting to Yes – Roger Fisher, William Ury
- Rework – Jason Fried, David Heinemeier Hansson
- Your Brain at Work – David Rock
- Manage Your Day-to-Day – Jocelyn K. Glei
- Naked Statistics – Charles Wheelan
- The Personal MBA – Josh Kaufman
- Crucial Conversations – Kerry Patterson
- Scrum – Jeff Sutherland, JJ Sutherland